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Webmasters can also use this Alexa Rank Checker in generating custom deliverable reports for their clients. This free online tool can help them in finding and fixing SEO related problems; it can also provide the competitor’s website traffic statistics, and from there they can discover the competitor’s keywords and inbound links that might be missing. What is Alexa Traffic Ranking? Alexa Internet Inc. is a subsidiary of Amazon.com; a company that is based in California, USA. Alexa specializes in commercial web traffic data. It provides internet users with a free toolbar since the mid-1997, so the user has quick access to web tools in his browser. Primarily, the toolbar provides data about which websites the user visits; and since there are already millions of users with the toolbar worldwide, Alexa can then identify the popularity of a website as well as its competitors. It is important for website owners and bloggers to know their Alexa ranking because it shows how many visito