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Webmasters can also use this Alexa Rank Checker in generating custom
deliverable reports for their clients. This free online tool can help them in
finding and fixing SEO related problems; it can also provide the competitor’s
website traffic statistics, and from there they can discover the competitor’s
keywords and inbound links that might be missing.
What is Alexa
Traffic Ranking?
Alexa Internet Inc. is a subsidiary of Amazon.com; a company that is
based in California, USA. Alexa specializes in commercial web traffic data. It
provides internet users with a free toolbar since the mid-1997, so the user has
quick access to web tools in his browser. Primarily, the toolbar provides data
about which websites the user visits; and since there are already millions of
users with the toolbar worldwide, Alexa can then identify the popularity of a
website as well as its competitors.
It is important for website owners and bloggers to know their Alexa
ranking because it shows how many visitors have viewed their web page. It gives
them a clear idea of how popular their website is on the internet and the
ranking of their competitors.
The Alexa Traffic Ranking is based on a 3-month period of the traffic
data gathered from its toolbars. It comes for free on a website and also
provides periodic reviews of the most popular websites.
How reliable is
Alexa Ranking?
The reliability of Alexa Ranking mostly depends on the number of users
of the toolbar. However, the exact number and the origin of users of the
toolbar are not disclosed to the public. But still, it is likely to create a
ruling on the significance of the Alexa Ranking based on identified website
visits and its Rankings. As a result, there have been a number initiatives
where a connection has been established between the number of visitors and the
ranking.
How does Alexa Rank
Websites?
Alexa rank websites based on the information that they obtain through
the Alexa Toolbar. The said toolbar is available for all users of Chrome,
Firefox or Internet Explorer as well as through the Alexa internet site. To be
able to get these statistics, users must install the Alexa toolbar on their
browser.
Alexa Rank vs.
Alexa Score:
There are similarities between Alexa Rank and Alexa Score. It means that
when two similar websites having the same page rank are showed in search
results, the website that has the lowest Alexa score would often get higher in
the search engine.
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